Advertise Wisely

It Pays to Advertise

No matter how wonderful your company’s product or service is, if you don’t advertise, nobody will know about it. The goal of any Company should be to cost-effectively reach the largest audience possible and attract new customers and do it within their budget. If done correctly, advertising can be a wonderful investment for your small business. If not, advertising can be a waste of money. Patten Advertising wants you to get the most from your advertising. Here are 10 important tips to help you plan, execute, and monitor your advertising program. These rules apply to everyone!

Your Target Audience

An advertising campaign should be geared toward your niche market. It is a common mistake to create generic ads that do not speak the language or grab the attention of your potential customers.Ask yourself what kind of customers you want to attract, and make sure your ads speak to them on a personal level.

Your Competitive Advantage

One of the keys to all advertising is to accentuate the pros of your company — those factors that give you your competitive edge. Too many ads are clever but fail to sell the specific benefits of the featured product or service. Unless you highlight these benefits, your ad delivers no value to potential customers.

Establish an Image

You can recognize the McDonald’s arches while whizzing by on the highway. Likewise, there are plenty of products that you recognize by their packaging or logo.Image counts when it comes to advertising and promoting your business. Too many advertisers do not work to build a consistent image, and they’re missing the chance to make an impression on prospective customers.

Keep it Simple

An advertising campaign should be geared toward your niche market. It is a common mistake to create generic ads that do not speak the language or grab the attention of your potential customers.Ask yourself what kind of customers you want to attract, and make sure your ads speak to them on a personal level.

COOP Dollars

There are ways to save money, but advertising is typically not the place to cut corners. Doing so will affect sales, and that affects the bottom line. Successful advertising may cost some money, but that is because it works.  You may also have a product that the manufacturer pays you to advertise!  It is called COOP Dollars. Some of OUR customers get 75% of their advertising paid for through COOP DOLLARS!  We can help you with the forms so find out!